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		Crowd Creation : Social Media’s Killer Application Derived from: Jeff Howe, Crowdsourcing The killer application of social media is crowdsourcing. User-generated content allows the user to create a crowd – connect with me, link with me, be my friend. And, with a crowd you can create almost anything. You can even change the world… of media, communities and government.
		Wise : How to Make Wise Decisions Derived from: James Surowiecki, The Wisdom of Crowds Contrary to popular belief, the wisdom of a large group of people will consistently make better decisions even in comparison to the smartest individuals or small group. Whilst we typically rely on experts to tell us what to do, relying on Collective Wisdom will give you better results.
		Smart Growth : How to Multiply Your Customers Derived from both Adam Penenbergs Viral Loop AND Andy Sernovitz’s Word of Mouth Marketing The key to Smart Growth and multiplying your customers is to decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you. Let your customers share your message as they use your product/service faster, further and freely.
		Purple You : Your New Career Derived from Seth Godin’s Linchpin: Are You Indispensable? Seth Godin’s earlier book Purple Cow suggests in the internet world an average product for an average person was no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!
		Web Line : What You Need to Succeed Online Derived from Chris Brogan and Julien Smith, Trust Agents The web + social media are re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and yelling to gain attention and make sales. To succeed online using social media you need to stay above the Web Line. Build trust, develop credibility and if you help enough people the sales will naturally follow.
		Design Advantage : The Secret to Creating Long-Term Value Derived from: Roger Martin, The Design of Business The key to value creation in any organization lies in the development of knowledge. Unlocking problems, issues and mysteries with new rules of thumb has the potential to overtake existing industries. Translating this thinking into business systems, software and step-by-step procedures can drive efficiency and slash costs.
		iPresent : How to Enthrall and Audience Like Steve Jobs Derived from: Carmine Gallo’s The Presentation Secrets of Steve Jobs Apple CEO Steve Jobs is a charismatic, influential, zippy presenter. He’s a natural model to learn from: The art of presenting your big idea from the stage. With video links to YouTube, this issue is a skillful keynote training program.
		Google Think : How to Survive Thrive and Jive in the Digital Economy Derived from: Jeff Jarvis’s What Would Google Do? Google is one of the most profitable businesses on the planet. Jarvis uses Google and friends as a case study to speculate on how other drowning industries like newspapers, real estate agents and advertisers can swim their way to future success.
		Global Glue : Connect and Grow Rich Derived from: Iggy Pintado’s Connection Generation Forget which generation you were born into! Digital Media has connected us all into a new one. We’re the Connection Generation. Connection Technology has made it easier to stay in touch anytime, anywhere, anywho.
		Glopportunity : Your Global Once-In-A-Lifetime Opportunity Derived from: Geoff Colvin’s The Upside of the Downturn The Global Financial Crisis is your Global once-in-a-Lifetime Opportunity. Every downside has an up and the smart operators are getting ready right now. A shaken up business landscape presents a host of openings for you to profit from. Scan your market, talk with your customers, rewrite your plans, jumpstart your team and capitalize on your money.
		Frog Power : How to Take Giant Leaps in Your Performance Derived from: Steve Zaffron and Dave Logan’s The Three Laws of Performance. The key to a breakthrough in your performance lies in seeing how your current situation is occuring to you. Change the context you are operating from and this will allow you to transform your performance. Even better, complete your past and invent a stunning new future to leap into.
		Twittergy : How to Succeed at Twitter Derived from: Joel Comm’s Twitter Power. Also featuring: Paul McFedries’ Twitter Tips, Tricks and Tweets Twitter leads the microblogging revolution 140 characters at a time. It merges SMS with the web. And, it provides a new communication channel that, for the first time in human history, allows many people to easily communicate with many others.
		Talk With Me : How to Engage Your Customers Derived from: Joseph Jaffe’s Join the Conversation Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.
		Eye Create : The Neuroscience of Personal Innovation Derived from: Gregory Berns’ Iconoclast What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns suggests three roadblocks prevent us from being true innovators: our perception, overcoming our fears and our social intelligence.
		The Great Business Gestalt : How Web 2.0 has Merged Your Business, Your Customer and Your Competitors Derived from: Amy Shuen’s Web 2.0: A Strategy Guide. The dividing line between where your business stops and starts just evaporated. You, your customers and your competitors have merged into one interconnected force.
		Anti-Self-Help : How to Succeed in About 10,000 Hours, With a Little Help From Your Friends Derived from both: Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated To be a world-class performer requires two specific factors: the community in which the individual lives and works; and, an individual’s effort over time. Passion and innate talent bring up the rear.
		Brand Worship : Turn Your Customers in a Cult Following Derived from Douglas Atkin’s The Culting of Brands People queue overnight to be the first into the new Apple temples, I mean, retail stores. Cult-like brands inspire extreme religious-like customer loyalty – and fanatical behaviour. Customers are no longer satisfied with mere product. They’re buying into an ideology with meaning, purpose and value; an identity with personality; and a community of like-minded, mutually interested souls.
		We Blog : Your Personal Media Channel Derived from Michael A Banks’ Blogging Heroes If you think that a blog is simply a time waster, or an easy outlet to express your opinion about this and that, then you’ve missed the point. You’ve also missed a big opportunity. Blogs open the door to enable you to lead a conversation and build a community. They are, in essence, a communication outlet; they are a discrete media channel. Blogs are the new face of journalism.
		The Sticking Point : How to Give Every Idea a Potent Twist Derived from Chip and Dan Heath’s Made to Stick A successful idea gets to the simple truth – the core message – of a communication. A successful idea, message or product works because people get it.
		The Bees Wees : How to Unleash the Power of Crowds in Your Business Derived from Barry Libert and Jon Spector and thousands of Contributors’ We Are Smarter Than Me Bees do it; kids live it; grown-ups adopt it; smart business values it. Collaborative Communities are the near future now.
		Leaderful : The Power of Decentralized Organizations Derived from Ori Brafman and Rod A Beckstrom’s The Spider and the Starfish For the past few hundred years the command and control model of centralized organizations has ruled the business world. Thanks to the Internet and digital technologies, the pendulum is swinging toward decentralized or starfish organizations. Organizations will become “leaderful”.
		The Four Hour JOLT! : Design Your Dream Lifestyle Derived from Timothy Ferriss’ The Four Hour Work Week Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 years you can re-frame your work ethic into a personal DIY ethic. JOLT your existing work ethic and define your dream lifestyle.
		Marketing Now-How : Thriving in the Digital Marketing Era Derived from Seth Godin’s Meatball Sundae What business are you in? Marketing delivers the answer to that and marketing just changed! Use the Book Rapper Marketing Map to take advantage of the New Marketing tools.
		How to Think Right Derived from Daniel Pink’s A Whole New Mind Logical, rational left-brain thinking is necessary yet no longer enough. The world now favours right-brain big picture, designing, emotional brains. Develop the six senses you need to succeed in the Conceptual Age.
		Make Money From Niches Derived from Chris Anderson’s The Long Tail There is more money to be made selling small niche products than generic best sellers. Changes in production, distribution and new ways to connect to your customers is creating new opportunities for niche products.

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		Get ALL of our Book Rapper issues! Get all 22 Issues in one download (zip file 7.98mb) Read them – And, take action! Share them – email to your mailing list, print them, post them on your website. Discuss them – Start an Innovation Program or your own Corporate Book Club.
		Purple You Your New Career Derived from Seth Godin’s Linchpin: Are You Indispensable? Seth Godin’s earlier book Purple Cow suggests in the internet world an average product for an average person was no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You! Download ‘Purple You’ (595kb pdf)
		Web Line What You Need to Succeed Online Derived from Chris Brogan and Julien Smith, Trust Agents The web + social media are re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and yelling to gain attention and make sales. To succeed online using social media you need to stay above the Web Line. Build trust, develop credibility and if you help enough people the sales will naturally follow. Download ‘Web Line’ (393kb pdf)
		Design Advantage The Secret to Creating Long-Term Value Derived from: Roger Martin, The Design of Business The key to value creation in any organization lies in the development of knowledge. Unlocking problems, issues and mysteries with new rules of thumb has the potential to overtake existing industries. Translating this thinking into business systems, software and step-by-step procedures can drive efficiency and slash costs. Download ‘Design Advantage’ (542kb pdf)
		iPresent How to Enthrall an Audience Like Steve Jobs Derived from: Carmine Gallo’s The Presentation Secrets of Steve Jobs Apple CEO Steve Jobs is a charismatic, influential, zippy presenter. He’s a natural model to learn from: The art of presenting your big idea from the stage. With video links to YouTube, this issue is a skillful keynote training program. Download ‘iPresent’ (753kb pdf)
		Google Think How to Survive, Thrive and Jive in the Digital Economy Derived from: Jeff Jarvis’s What Would Google Do? Google is one of the most profitable businesses on the planet. Jarvis uses Google and friends as a case study to speculate on how other drowning industries like newspapers, real estate agents and advertisers can swim their way to future success. Download ‘Google Think’ (469kb pdf)
		Global Glue Connect and Grow Rich Derived from: Iggy Pintado’s Connection Generation Forget which generation you were born into! Digital Media has connected us all into a new one. We’re the Connection Generation. Connection Technology has made it easier to stay in touch anytime, anywhere, anywho. Download ‘Global Glue’ (637kb pdf)
		Glopportunity Your Global Once-In-A-Lifetime Opportunity Derived from: Geoff Colvin’s The Upside of the Downturn The Global Financial Crisis is your Global once-in-a-Lifetime Opportunity. Every downside has an up and the smart operators are getting ready right now. A shaken up business landscape presents a host of openings for you to profit from. Scan your market, talk with your customers, rewrite your plans, jumpstart your team and capitalize on your money. Download ‘Glopportunity’ (447kb pdf)
		Frog Power How to Take Giant Leaps in Your Performance Derived from: Steve Zaffron and Dave Logan’s The Three Laws of Performance. The key to a breakthrough in your performance lies in seeing how your current situation is occuring to you. Change the context you are operating from and this will allow you to transform your performance. Even better, complete your past and invent a stunning new future to leap into. Download ‘Frog Power’ (466kb pdf)
		Twittergy How to Succeed at Twitter Derived from: Joel Comm’s Twitter Power. Also featuring: Paul McFedries’ Twitter Tips, Tricks and Tweets Twitter leads the microblogging revolution 140 characters at a time. It merges SMS with the web. And, it provides a new communication channel that, for the first time in human history, allows many people to easily communicate with many others. Download ‘Twittergy’ (639kb pdf)
		Talk With Me How to Engage Your Customers in Your Marketing Conversations Derived from: Joseph Jaffe’s Join the Conversation Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here. Download ‘Talk With Me’ (343kb pdf)
		Eye Create The Neuroscience of Personal Innovation Derived from: Gregory Berns’ Iconoclast What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns suggests three roadblocks prevent us from being true innovators: our perception, overcoming our fears and our social intelligence. Download ‘Eye Create’ (740kb pdf)
		The Great Business Gestalt How Web 2.0 has Merged Your Business, Your Customers and Your Competitors Derived from: Amy Shuen’s Web 2.0: A Strategy Guide. The dividing line between where your business stops and starts just evaporated. You, your customers and your competitors have merged into one interconnected force. Download ‘The Great Business Gestalt’ (453kb pdf)
		Anti-Self-Help How to Succeed in About 10,000 Hours – With a little help from your friends Derived from: Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated – A special issue double act! To be a world-class performer requires two specific factors: the community in which the individual lives and works; and, an individual’s effort over time. Passion and innate talent bring up the rear. Download ‘Anti-Self-Help’ (904kb pdf)
		Brand Worship Turn Your Customers into a Cult Following Derived from Douglas Atkin’s “The Culting of Brands” People queue overnight to be the first into the new Apple temples, I mean, retail stores. Cult-like brands inspire extreme religious-like customer loyalty – and fanatical behaviour. Customers are no longer satisfied with mere product. They’re buying into an ideology with meaning, purpose and value; an identity with personality; and a community of like-minded, mutually interested souls. Download ‘Brand Worship’ (432kb pdf)
		We Blog Derived from Michael A Banks’ “Blogging Heroes” If you think that a blog is simply a time waster, or an easy outlet to express your opinion about this and that, then you’ve missed the point. You’ve also missed a big opportunity. Blogs open the door to enable you to lead a conversation and build a community. They are, in essence, a communication outlet; they are a discrete media channel. Blogs are the new face of journalism. Download ‘We Blog’ (308kb pdf)
		The Sticking Point How to Give Every Idea a Potent Twist Derived from Chip and Dan Heath’s “Made to Stick” A successful idea gets to the simple truth – the core message – of a communication. A successful idea, message or product works because people get it. Download ‘The Sticking Point’ (399kb pdf)
		The Bees Wees How to Unleash the Power of Crowds in Your Business Derived from Barry Libert and Jon Spector and thousands of Contributors’ “We Are Smarter Than Me” Bees do it; kids live it; grown-ups adopt it; smart business values it. Collaborative Communities are the near future now. Download ‘The Bees Wees’ (308kb pdf)
		Leaderful Derived from Ori Brafman and Rod A Beckstrom’s “The Spider and the Starfish” For the past few hundred years the command and control model of centralized organizations has ruled the business world. Thanks to the Internet and digital technologies, the pendulum is swinging toward decentralized or starfish organizations. Organizations will become “leaderful”. Download ‘Leaderful’ (374kb pdf)
		The Four Hour JOLT! Derived from Timothy Ferriss’ “The Four Hour Work Week”. Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 years you can re-frame your work ethic into a personal DIY ethic. JOLT your existing work ethic and define your dream lifestyle. Download ‘The Four Hour JOLT!’ (385kb pdf)
		Marketing Now-How Derived from Seth Godin’s “Meatball Sundae”. What business are you in? Marketing delivers the answer to that and marketing just changed! Use the Book Rapper Marketing Map to take advantage of the New Marketing tools. Download ‘Marketing Now-How’ (574kb pdf)
		How to Think Right Derived from Daniel Pink’s “A Whole New Mind”. Logical, rational left-brain thinking is necessary yet no longer enough. The world now favours right-brain big picture, designing, emotional brains. Develop the six senses you need to succeed in the Conceptual Age. Download ‘How to Think Right’ (218kb pdf)
		Make Money From Niches Derived from Chris Anderson’s “The Long Tail”. There is more money to be made selling small niche products than generic best sellers. Changes in production, distribution and new ways to connect to your customers is creating new opportunities for niche products. Download ‘Make Money From Niches’ (178kb pdf)

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Home

SPECIAL ANNOUNCEMENT

Download ALL of the Book Rapper issues

Crowd Creation : Social Media’s Killer Application

Wise : How to Make Wise Decisions

Smart Growth : How to Multiply Your Customers

Purple You : Your New Career

Web Line : What You Need to Succeed Online

Design Advantage : The Secret to Creating Long-Term Value

iPresent : How to Enthrall and Audience Like Steve Jobs

Google Think : How to Survive Thrive and Jive in the Digital Economy

Global Glue : Connect and Grow Rich

Glopportunity : Your Global Once-In-A-Lifetime Opportunity

Frog Power : How to Take Giant Leaps in Your Performance

Twittergy : How to Succeed at Twitter

Talk With Me : How to Engage Your Customers

Eye Create : The Neuroscience of Personal Innovation

The Great Business Gestalt : How Web 2.0 has Merged Your Business, Your Customer and Your Competitors

Anti-Self-Help : How to Succeed in About 10,000 Hours, With a Little Help From Your Friends

Brand Worship : Turn Your Customers in a Cult Following

We Blog : Your Personal Media Channel

The Sticking Point : How to Give Every Idea a Potent Twist

The Bees Wees : How to Unleash the Power of Crowds in Your Business

Leaderful : The Power of Decentralized Organizations

The Four Hour JOLT! : Design Your Dream Lifestyle

Marketing Now-How : Thriving in the Digital Marketing Era

How to Think Right

Make Money From Niches

Download ALL of the Book Rapper issues

SPECIAL ANNOUNCEMENT

Get ALL of our Book Rapper issues!

Purple You

Web Line

Design Advantage

iPresent

Google Think

Global Glue

Glopportunity

Frog Power

Twittergy

Talk With Me

Eye Create

The Great Business Gestalt

Anti-Self-Help

Brand Worship

We Blog

The Sticking Point

The Bees Wees

Leaderful

The Four Hour JOLT!

Marketing Now-How

How to Think Right

Make Money From Niches