Talk With Me

How to Engage Your Customers in Your Marketing Conversations
Derived from: Joseph Jaffe's Join the Conversation

Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here. More...

Eye Create

The Neuroscience of Personal Innovation
Derived from: Gregory Berns' Iconoclast

What makes true innovators so creative, so successful - and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns suggests three roadblocks prevent us from being true innovators: our perception, overcoming our fears and our social intelligence. More...

The Great Business Gestalt

How Web 2.0 has Merged Your Business, Your Customers and Your Competitors.
Derived from: Amy Shuen's Web 2.0: A Strategy Guide.

The dividing line between where your business stops and starts just evaporated. You, your customers and your competitors have merged into one interconnected force. More...

Anti-Self-Help

How to Succeed in About 10,000 Hours - With a little help from your friends.
Derived from: Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated - A special issue double act!

To be a world-class performer requires two specific factors: the community in which the individual lives and works; and, an individual’s effort over time. Passion and innate talent bring up the rear. More...

Brand Worship

Turn Your Customers into a Cult Following
Derived from Douglas Atkin's "The Culting of Brands"

People queue overnight to be the first into the new Apple temples, I mean, retail stores. Cult-like brands inspire extreme religious-like customer loyalty – and fanatical behaviour. Customers are no longer satisfied with mere product. They’re buying into an ideology with meaning, purpose and value; an identity with personality; and a community of like-minded, mutually interested souls. More...

We Blog

Derived from Michael A Banks' "Blogging Heroes"

If you think that a blog is simply a time waster, or an easy outlet to express your opinion about this and that, then you’ve missed the point. You’ve also missed a big opportunity. Blogs open the door to enable you to lead a conversation and build a community. They are, in essence, a communication outlet; they are a discrete media channel. Blogs are the new face of journalism. More...

The Sticking Point

How to Give Every Idea a Potent Twist. Derived from Chip and Dan Heath's "Made to Stick"

A successful idea gets to the simple truth - the core message - of a communication. A successful idea, message or product works because people get it. More...

The Bees Wees

How to Unleash the Power of Crowds in Your Business. Derived from Barry Libert and Jon Spector and thousands of Contributors' "We Are Smarter Than Me"

Bees do it; kids live it; grown-ups adopt it; smart business values it.
Collaborative Communities are the near future now. More...

Leaderful

Derived from Ori Brafman and Rod A Beckstrom's "The Spider and the Starfish"

For the past few hundred years the command and control model of centralized organizations has ruled the business world. Thanks to the Internet and digital technologies, the pendulum is swinging toward decentralized or starfish organizations. Organizations will become "leaderful". More...

The Four Hour JOLT!

Derived from Timothy Ferriss' "The Four Hour Work Week".

Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 years you can re-frame your work ethic into a personal DIY ethic. JOLT your existing work ethic and define your dream lifestyle. More...

Marketing Now-How

Derived from Seth Godin's "Meatball Sundae".

What business are you in? Marketing delivers the answer to that and marketing just changed! Use the Book Rapper Marketing Map to take advantage of the New Marketing tools. More...

How to Think Right

Derived from Daniel Pink's "A Whole New Mind".

Logical, rational left-brain thinking is necessary yet no longer enough. The world now favours right-brain big picture, designing, emotional brains. Develop the six senses you need to succeed in the Conceptual Age. More...

Make Money From Niches

Derived from Chris Anderson's "The Long Tail".

There is more money to be made selling small niche products than generic best sellers. Changes in production, distribution and new ways to connect to your customers is creating new opportunities for niche products. More...