Make Money From Niches

The Book

Chris Anderson
The Long Tail: How Endless Choice is Creating Unlimited Demand
Random House, London, 2006. RRP

Quick Summary

There is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it's easier to create things and the Internet gives us all access to global distribution. There is almost any market, for any product, somewhere. Let your customers find you on the net.

Big Ideas

Six big ideas from The Long Tail:
(1) Mass to Niche
(2) Create Niches
(3) Distribute Niches
(4) Connect Customers
(5) Help People Choose
(6) The Long Tail Rules

BR View

This RAP (Review + Action Plans) shows you how to reinvent your business with the three forces Anderson identifies as driving the Long Tail:
(1) The Democratization of Production meaning that everyone has access to the tools of production.
(2) The Democratization of Distribution meaning that everyone has access to distribution via the Internet, and
(3) Connecting Supply and Demand meaning creating ways for customers to find the products you have for sale.

Your Challenge

To make money from niches: Immerse yourself in this RAP; select one of the six Big Ideas and implement it; pick another idea to implement and you're on your way. Share your results with us for possible inclusion in a future edition.