The Book

Daniel H Pink
A Whole New Mind
Allen and Unwin, Crows Nest, 2006

Quick Summary

Logical, rational left-brain thinking is necessary yet, no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating meaning are the new keys to success.

BR View

Pink uses a great ‘right brain’ metaphor that is synchronized into several simple themes. The content is a good ‘symphony’ of what is going on and includes some entertaining ‘stories’. Daniel Pink walks the talk! A quick and easy read and, if you’re in the wrong profession, it may just scare the living daylights out of you!

Big Ideas

Daniel Pink’s 6 essential Senses - Design, Story, Symphony, Empathy, Play and Meaning, give you a bucketful of ideas that you can learn and apply to your life and business.

Your Challenge

Think right by incorporating one of the six senses or aptitudes into your business and your life every month.