The Book

Meatball Sundae
How New Marketing is Transforming the Business World (And How to Thrive In It)
Piatkus Books, London 2008.

The Author

Seth Godin.

Speed RAP

The rules of Marketing have changed. Old Marketing was about selling average products to average people by interupting them with advertising. New Marketing requires a product worth talking about and tools to attract interested people to your offer.
Seth Godin points to something big! Every single business model is under question. New organisations designed to take advantage of the new rules will overtake those trying to add them to their existing operations (adding sweet toppings to your meatballs). If that sounds like your business, look out!

Big Ideas

We've combined Seth's 14 trends into four big ideas:
1 Choose Your Direction,
2 Rethink Your Offer,
3 Build Your Channels, and
4 Have Conversations.

Your Challenge

Your challenge is to get creative. Rethink your Business Model and Business Plan; rewrite your Marketing Plan. Use the Book Rapper Marketing Map to combine several of Seth’s trends into your new marketing how. Now.