The Book

We Are Smarter Than Me: How To Unleash the Power of Crowds In Your Business; Wharton School Publishing; New Jersey; 2008.

The Authors

Barry Libert and Jon Spector and thousands of Contributors

Speed RAP

Bees do it; kids live it; grown-ups adopt it; smart business values it.
Collaborative Communities are the near future now.
Web 2.0 has enabled community building through social networking. Digital community building is less about tools and technologies and more about the facilitation, moderation, mediation and services that go with them. Specifically: innovation; customer satisfaction; marketing; production; finance and management. Blogging is a great place to start.

Big Ideas

How to use unleash the power of crowds to:
1 We Innovate
2 We Serve
3 We Sell
4 We Produce
5 We Finance
6 We Manage
Plus: Lessons to Learn and pitfalls to avoid, and an Action Plan to get you started

Your Challenge

Build a community around your people, products and services. Start in your own workplace. Gen Y ‘know how’ and you ‘know what’. Appoint a Gen Y - or a tech savvy staffer from any generation - as your company’s community Sherpa and get blogging.

*Caution: make sure that you’re REALLY ready to lead from the rear.