The Book

Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008.

The Author

Michael A Banks

The Big Idea

Blogs are a media channel in their own right with their own rules for success.

Speed RAP

If you think that a blog is simply a time waster, or an easy outlet to express your opinion about this and that, then you’ve missed the point. You’ve also missed a big opportunity. Blogs open the door to enable you to lead a conversation and build a community. They are, in essence, a communication outlet; they are a discrete media channel. Blogs are the new face of journalism.

The RAPs

Context: Movies and Blogs
1 Blog Why?
2 Blog Medium
3 Blog Money
4 Blog Traffic
5 Blog Being
6 Blog About
7 Blog Life
8 Blog Resources

Your Challenge

Join the ‘we blog’ community. Read Blogs. Write Blogs. Step outside the mainstream media channels of TV, newspapers and radio. Start to explore this stimulating medium. The best way to learn about blogging is to write your own. Launch your own media channel today!