The Book

Web 2.0: A Strategy Guide; O’Reilly Media; Sebastapol, Canada; 2008.

The Authors

Amy Shuen

The Big Idea

The dividing line between where your business stops and starts just evaporated. You, your customers and your competitors have merged into one interconnected force.

Speed RAP

The five principles of Web 2.0 success are: ➊ Users Create Value, ➋ Networks Multiply Effects, ➌ People Build Connections, ➍ Companies Capitalize Competence and ➎ New Recombines with Old. The common denominator of these principles is: sharing. When we share we unite, we collaborate, we synchronize, we co-ordinate and we incorporate. And, we banish competition.

The RAPs

Review: The Book, The Author, The Recommendation
1 Build Collective User Value
2 Case Study: My Friend Flickr
3 Multiply Network Effects
4 Types of Network Effects
5 Case Study: Google's Network Effects
6 Build Connections
7 Viral Spread: The Facebook Virus
8 Capitalize on Your Competencies
9 Four Case Studies: IBM, Salesforce, Amazon, Google
10 Combine New with Old
11 Case Study: The Apple iPod Tree
Context: The Great Business Gestalt
Action: Your Web 2.0 Business Plan

Your Challenge

Gestalt your business and rewrite your business plan in the context of Web 2.0.