Tuesday, February 24, 2009

Brand Worship: How to Turn Your Customers into a Cult Following

Here's our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It's derived from Douglas Atkin's The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more...
Have a click and let me know what you think...


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