Tuesday, April 20, 2010

Building Your Tribe Through Your Art

Building Your Tribe Through Your Art

Derived from…

Seth Godin, Linchpin: Are You Indispensable

The Crucial First Step to Making Money From Your Art

RAP 7: Your Tribe (3)

Previously, commerce was the centre of our world and the role of the artist was demoted to the fringes of attention.


When you perform your art, you will attract some fans who may become followers and part of your tribe.
When your tribe grows to sufficient size some tribe members may want to buy your art.
Now, in this framework, commerce remains important and its no longer your first intention.

In one of his earlier books, Tribes, Seth Godin spoke about the need for leadership as a new form of marketing.
And leadership today revolves around connecting like minded people into tribes.

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