Wednesday, April 7, 2010

How Work Has Changed

How Work Has Changed

Derived from…

Seth Godin, Linchpin: Are You Indispensable

The New World of Work

RAP1 : The New World of Work (2)


The old system was represented by two parties: those that owned the means to production and those who ran it.
In Marx’s terms: the Bourgeoise and the Proletariat, or management and labour.

The owners had the power because they controlled the capital, the machines and ultimately the jobs the workers needed to make a living.
If you wanted a job you needed to fit in, become a cog in the bigger machine and do what you were told.


In the new system the game has turned inside out.
The means to production is now mostly in our hands in the form of our laptops.
We get to choose what to create; how to organize ourselves, who to connect with and we have access to capital.

We still need to piggyback the infrastructure of software, internet access and search.
And, for these platforms to flourish they need us: the creators, connectors and leaders, the Linchpins.

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