Tuesday, May 26, 2009

Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It's derived from Douglas Adam's The Culting of Brands.

Here's RAP 1, The Culting Edge highlighting:
  1. The Cult Paradox
  2. More of Me
  3. Brand Devotees
  4. The Brand Arrow

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Sunday, May 3, 2009

We Blog - How will you manage your blog and your life?

Here's our seventh slideshow RAP of We Blog: How to Create Your Own Media Channel.
It's derived from Michael A Bank's Blogging Heroes.

This RAP looks at "Blog Life": How will you manage your blog and your life?

Here’s an octopus' dozen of clues to manage your blog and your life.

  1. Full Time Blogging
  2. Blog Home
  3. Automate
  4. How to Build a Blog Bank
  5. Online Journalism
  6. Team Sport
  7. Read Blogs
  8. Blog Partnerships
Have a click through, it'll only take 3 3/4 minutes and let us know what you think.

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Saturday, May 2, 2009

My Blogging Heroes

The “We Blog” Issue of Book Rapper was derived from Michael A Banks’ book Blogging Heroes.

In his book Banks interviewed 30 of the most influential bloggers on the web.
The Book Rapper version compiled these into a series of RAPs, many of which we’ve offered as slideshows and featured in this blog. See them all on our Slideshare site.

Plus we compared Movies and Blogs highlighting that both of these technologies derive from the acceleration of other media.

Today, I’m posting about three of my Blogging Heroes.

Smart simple Seth…
The famous Seth Godin writes one of the simplest, easy-to-read blogs I know. I model my writing on his: short, sharp, insightful. He’s also the master at turning his blog posts into books.

Read it to learn from one clued in dude!

Local Lad Darren Rowse…
In the big wide world web, I didn’t really expect to be following someone who lives in the same town…
Darren Rowse, aka Problogger, is also a Melbourne boy.
Too bad he barracks for the Blues!
He writes one of the best blogs on how to write a better blog.
My post today is inspired by Darren’s program 31 Days to Build a Better Blog.

Read it to better your blog.

And, my new favourite, courtesy of a Seth link… Chris Guillebeau.

Now, the interesting thing here is that Chris writes about his adventure to visit every country on the planet. Whilst, that’s not my trip, I love his blog model.
Download and read his free manifesto, 279 Days. Then write your own. I’m building a new blog based upon Chris’ model that’ll be available soon.

Read it to be inspired by one man’s journey.

And now, it’s your turn, who are your Blogging Heroes?

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