Thursday, December 3, 2009

Review: Gary Vaynerchuk ‘Crush It!’

Review: Gary Vaynerchuk: Crush It! Why Now is the time to Cash in on your Passion

Who said you had to be a great writer to create a great book?

In another example of ‘the world has changed’ Gary ‘I can’t write’ Vaynerchuk has just produced a worthy best seller with his first book.

Of course, he didn’t write it, he openly admits he dictated it and someone else polished the words. He knows he’s a master of video not the written word.

And, that’s exactly what I’d expect from Gary Vee. He knows his limits and he’s not fussed if we do too.

If you don’t know who Gary Vaynerchuk is click on the video… it might be the best 15 minutes of YouTube you watch!

Apart from the obvious cliches, there’s something very simple and powerful about Gary Vee.

He knows who is and he knows what he wants.

He doesn’t really care much about the rest.

That’s pretty much what authenticity is. And that’s what makes him so potent and so refreshing.

And, that makes this book worth reading.

Crush It! is both a call to action and an action plan.

It includes Gary Vee’s family story – US immigrants, wine stores and his start with lemonade and baseball cards.

His passion and his commitment is pressed into every page.

He tells you what he did to succeed and challenges you to do the same.

Along the way he points out how social media has overpowered traditional communications. And he gives a clear strategy for how you can do the same.

It goes something like this…

  1. Identify your passion.
  2. Name your personal brand – your positioning: I’m the Book Rapper guy.
  3. Buy your domain name
  4. Choose your medium: video, audio, written word
  5. Blog your passion and expertise
  6. Create great content to share via social media channels.
  7. Create a community by commenting and conversing on other people’s blogs
  8. Repeat daily.
  9. Then when you get enough attention, monetize your work.

Here’s the 25 words or less version: Be you! Be passionate about being you! Get into massive action and share your passion. And, the rest will take care of itself.

As Gary Vee points out: we live in a truly remarkable time.

This is the best time in history to turn your passion into a life worth living.

The tools are sitting on your Mac and on the web.

They’re ready and waiting for you.

There’s no more excuses.

Are you going to crush it or not?

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