Sunday, March 14, 2010

Web Line 19: Companion Pieces Worth Reading - Trust Agents

Web Line 19: Companion Pieces Worth Reading - Trust Agents

Derived Fr
Chris Brogan and Julien Smith, Trust Agents

Book Website

Web Line 18: Your Personal Once-in-a-Lifetime Opportunity

Companion Pieces

: Want more? Here’s some additional resources to help you float higher in the water.

A Book We Like...

Gary Vaynerchuk: Crush It!

Why Now is the time to Cash in on your Passion

This a story of Plopportunity - how one person built
a business out of his passion and how you can too.

Book Rapper's Review of Gary Vaynerchuk's Crush It

Book Rapper Issues

We Blog
If your blog is your home based then you'll need an overview of the ups and downs of floating your blogging boat.

Blogs can be your primary communication channel and represent the new face of journalism

Derived from: Michael A Banks; Blogging Heroes

The Great Business Ges
How Web 2.0 is changing the rules for business.

In this issue we look at how Social Media is erasing the borders between customers, companies and suppliers.
Includes case studies on Google, Flickr, Facebook, Apple and more

Derived from: Amy Shuen, Web 2.0 A Strategy Guide

A guide to Twitter Strategy.

Twitter as a microblogging channel is a potent platform to positioning yourself as a Trust Agent.

Derived from: Jeff Comm, Twitter Power

Also featuring: Paul McFedries' Twitter Tips, Tricks and Tweets

The Four Hour JOLT!

How the rules of work are changing.

Ferriss shows us that the world of
Monday to Friday 9-5 workplace attendance may be replaced by a global adventure filled with outsourcing, mini-retirements and high efficiency.

Derived from: Timothy Ferris, The Four Hour Work Week

Download the full Book Rapper issue: WebLine

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Thursday, December 3, 2009

Review: Gary Vaynerchuk ‘Crush It!’

Review: Gary Vaynerchuk: Crush It! Why Now is the time to Cash in on your Passion

Who said you had to be a great writer to create a great book?

In another example of ‘the world has changed’ Gary ‘I can’t write’ Vaynerchuk has just produced a worthy best seller with his first book.

Of course, he didn’t write it, he openly admits he dictated it and someone else polished the words. He knows he’s a master of video not the written word.

And, that’s exactly what I’d expect from Gary Vee. He knows his limits and he’s not fussed if we do too.

If you don’t know who Gary Vaynerchuk is click on the video… it might be the best 15 minutes of YouTube you watch!

Apart from the obvious cliches, there’s something very simple and powerful about Gary Vee.

He knows who is and he knows what he wants.

He doesn’t really care much about the rest.

That’s pretty much what authenticity is. And that’s what makes him so potent and so refreshing.

And, that makes this book worth reading.

Crush It! is both a call to action and an action plan.

It includes Gary Vee’s family story – US immigrants, wine stores and his start with lemonade and baseball cards.

His passion and his commitment is pressed into every page.

He tells you what he did to succeed and challenges you to do the same.

Along the way he points out how social media has overpowered traditional communications. And he gives a clear strategy for how you can do the same.

It goes something like this…

  1. Identify your passion.
  2. Name your personal brand – your positioning: I’m the Book Rapper guy.
  3. Buy your domain name
  4. Choose your medium: video, audio, written word
  5. Blog your passion and expertise
  6. Create great content to share via social media channels.
  7. Create a community by commenting and conversing on other people’s blogs
  8. Repeat daily.
  9. Then when you get enough attention, monetize your work.

Here’s the 25 words or less version: Be you! Be passionate about being you! Get into massive action and share your passion. And, the rest will take care of itself.

As Gary Vee points out: we live in a truly remarkable time.

This is the best time in history to turn your passion into a life worth living.

The tools are sitting on your Mac and on the web.

They’re ready and waiting for you.

There’s no more excuses.

Are you going to crush it or not?

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